impossible is nothing
A funny thing happens when you start a new agency: competitors of the brands you’re known for working on start calling. adidas reached out early on and has become our longest-standing client relationship. Over the years, we’ve had the chance to make a lot of work I’m proud of, but this one has always been a favorite.
More adidas work
originals
Shoe drop in 1996
An influencer post drove people to an old website, with a ‘still functioning’ link to adidas site from 1996. The only place the Yung series shoe was available. The site itself had an 8-bit game, downloadable wall paper, glitch videos as well as a VR 360 tour of the shoe 90s style.
influencer’s site
adidas website from 1996
video game
wallpaper
360 tour
glitch videos
Influencer kits were sent out with a functioning pager. The drop was announced by sending a phone number to the pagers, which in turn drove people to the website.
When the shoes were made available at retail, the display shoe had a playable version of the same game that was available online.
