Voodoo Ranger makes the strongest IPA on the market, but you can’t legally advertise beer strength. So we created the World’s Strongest Can of IPA: a custom-built 14.5-pound steel monster designed to survive almost anything. We sent cans to creators across YouTube, TikTok, and Instagram, where they endured flamethrowers, hydraulic presses, liquid nitrogen, and molten glass. Our spokesman in the film was Mitchell Hooper, reigning World’s Strongest Man champion.