Shoe drop in 1996

Influencer kits were sent out with a functioning pager. The drop was announced by sending a phone number to the pagers, which in turn drove people to the website.

An influencer post drove people to an old website, with a ‘still functioning’ link to adidas site from 1996. The only place the Yung series shoe was available. The site itself had an 8-bit game, downloadable wall paper, glitch videos as well as a VR 360 tour of the shoe 90s style.

video game

When the shoes were made available at retail, the display shoe had a playable version of the same game that was available online.