next.

It wasn’t that we consciously decided to expand into another vertical. Opportunities to build on our core principles just kept presenting themselves.

At the same time, two major shifts were happening in tech: a flood of kids’ tablets from companies like Amazon, and growing excitement around the promise of the Internet of Things.

We became the clear thought leader in connected parenting—promising an ecosystem where devices, content, and environments worked together seamlessly.

We were well beyond prototypes and moving into real production when an unrelated manufacturing dispute with Foxconn triggered a devastating lawsuit.

Nabi ultimately filed for Chapter 11, and Mattel acquired the company for a fraction of its valuation. But many of the products featured in our original vision video still made it to market, helping push Mattel out of the dark ages and reposition the company as far more innovative.